Part of the Bookings and Reservations kit
Platform · The booking formMost booking forms are a window borrowed from the software company and dropped into your page. It looks like part of your site. As far as your tracking is concerned, it is a different website.
Your booking form should live on your website, not in a box on it
Your ad numbers are worse than you think
Someone clicks your Google ad, lands on your page, clicks book, and disappears into that window. Google never sees the sale. Neither does Meta.
So you are optimising your ad spend against half a picture, and both platforms are deciding who to show your ads to using data that is missing most of your conversions. It gets more expensive the longer it goes on.
If you have never checked, open your booking page and look for an iframe in the page source. Then compare what your ad account says you sold with what you actually sold.
What your tracking sees
- Analytics and pixels
- Your Google Analytics, your Meta pixel and your ad conversion tracking follow the booking the whole way.
- Campaign source
- The source lands on the booking itself, so months later you can look at a booking and see which campaign brought it in, rather than trying to line up two dashboards.
Under a second, on a phone, on average mobile data
The borrowed-window approach means loading a second website inside your first one. On a phone that is often the better part of ten seconds, and a good number of people give up.
No badge unless you want one
It picks up your fonts and colours. Any mention of us is a switch you can turn off, and it is off by default.